Day trading attention : how to actually build brand and sales in the new social media world / Gary Vaynerchuk.

Includes bibliographical references (pages 237-240).

1. The Tiktokification of social media — 2. The modern advertising framework — 3. The core variables — 4. Platform overview — 5. Breaking down content examples — 6. Real-life scenarios.

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can:

Understand attention—what it is, where it is, where it’s underpriced, and how to leverage it ;
Produce relevant, strategic content ;
Use modern advertising platforms to build brand and grow sales in today’s rapidly changing environment.