The entrepreneur's guide to customer development

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Cooper-Vlaskovits, 2010Description: 103 p. ; 23 cmISBN:

9780982743607

Subject(s):

Contents:

Foreword / Steven Gary Blank 1. Introduction-- 2. Customer development. What customer development is ; What customer development is not ; Three levels of learning ; Getting started-- 3. Case study : naive thinking-- 4. Concept definitions. Early adopters/early evangelists ; Segmentation ; Market type ; 'Non-traditional' business model ; Positioning ; Product-market fit ; Minimum viable product (MVP) ; Lean startup ; Pivot ; Getting out of the building-- 5. Case study : multiple pivots-- 6. Know thy business. To the whiteboard ; An example ; Know thyself-- 7. Case study : on customer-centric culture-- 8. 8 steps to customer discovery. Overview ; Step 1, document C-P-S hypotheses ; Step 2, Brainstorm business model hypothesis ; Step 3, Find prospects to talk to ; Step 4, Reach out to prospects ; Step 5, Engaging prospects ; Step 6, Phase gate I, compile, measure, test ; Step 7, Problem solving fit, MVP ; Step 8, Phase gate II, compile, measure, test-- 9. Case study : testing towards a scalable business model-- 10. Conclusion. Summary ; Resources ; About the authors.--

Summary: Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap. ; ; Deemed a 'must-read' by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want ;'get out of the building;' foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up. ; ; The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany, affectionately known as the "CustDev book," serves as course text for classes at Stanford University, University of Chicago, Boston University, DePaul University, University of Minnesota and University of Norway.

Holdings ( 2 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5415.5 COO (Browse shelf(Opens below))	Available	RESERVE		B04644
Book	TBS Barcelona Libre acceso	HF5415.5 COO (Browse shelf(Opens below))	Available			B04645

Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap. ; ; Deemed a 'must-read' by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want ;'get out of the building;' foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up. ; ; The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany, affectionately known as the "CustDev book," serves as course text for classes at Stanford University, University of Chicago, Boston University, DePaul University, University of Minnesota and University of Norway.