MARC details
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
03255nam a2200277Ia 4500 |
| 001 - NÚMERO DE CONTROL |
|---|
| campo de control |
2071 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
|---|
| campo de control de longitud fija |
230305s2010 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
|---|
| Número Internacional Estándar del Libro |
9780982743607 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 245 #4 - MENCIÓN DE TÍTULO |
|---|
| Título |
The entrepreneur's guide to customer development |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Nombre del editor, distribuidor, etc. |
Cooper-Vlaskovits, |
| Fecha de publicación, distribución, etc. |
2010 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
103 p. ; 23 cm |
| 500 ## - NOTA GENERAL |
|---|
| Nota general |
a cheat sheet to the four steps to the epiphany |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
|---|
| Nota de contenido con formato |
Foreword / Steven Gary Blank |
| Mención de responsabilidad |
1. Introduction-- |
| -- |
2. Customer development. What customer development is ; What customer development is not ; Three levels of learning ; Getting started-- |
| -- |
3. Case study : naive thinking-- |
| -- |
4. Concept definitions. Early adopters/early evangelists ; Segmentation ; Market type ; 'Non-traditional' business model ; Positioning ; Product-market fit ; Minimum viable product (MVP) ; Lean startup ; Pivot ; Getting out of the building-- |
| -- |
5. Case study : multiple pivots-- |
| -- |
6. Know thy business. To the whiteboard ; An example ; Know thyself-- |
| -- |
7. Case study : on customer-centric culture-- |
| -- |
8. 8 steps to customer discovery. Overview ; Step 1, document C-P-S hypotheses ; Step 2, Brainstorm business model hypothesis ; Step 3, Find prospects to talk to ; Step 4, Reach out to prospects ; Step 5, Engaging prospects ; Step 6, Phase gate I, compile, measure, test ; Step 7, Problem solving fit, MVP ; Step 8, Phase gate II, compile, measure, test-- |
| -- |
9. Case study : testing towards a scalable business model-- |
| -- |
10. Conclusion. Summary ; Resources ; About the authors.-- |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap. ; ; Deemed a 'must-read' by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want ;'get out of the building;' foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up. ; ; The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany, affectionately known as the "CustDev book," serves as course text for classes at Stanford University, University of Chicago, Boston University, DePaul University, University of Minnesota and University of Norway. |
| 630 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
|---|
| Título uniforme |
HF COMMERCE |
| 9 (RLIN) |
14 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Customer relations |
| 9 (RLIN) |
3627 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Relationship marketing |
| 9 (RLIN) |
7636 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Vlaskovits, Patrick |
| Término indicativo de función/relación |
Author |
| 9 (RLIN) |
6943 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Cooper, Brant |
| Término indicativo de función/relación |
Author |
| 9 (RLIN) |
6944 |
| 902 ## - ELEMENTOS DE DATOS B LOCAL, LDB (RLIN) |
|---|
| a |
348 |
| 905 ## - ELEMENTOS DE DATOS E LOCAL, LDE (RLIN) |
|---|
| a |
m |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Código de la institución [OBSOLETO] |
1 |
| Fuente del sistema de clasificación o colocación |
Clasificación Decimal Dewey |
