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Construir marcas poderosas by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Gestión 2000, 2002
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 AAK.
Pentacom (2005) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Pearson Education, 2005
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5821 MAL, HF5821 MAL. Not available: TBS Barcelona: Reference Only (1).
Managing brand equity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Free Press, 1991
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 AAK.
Pentacom (2012) by
Edition: 3ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Pearson Education, 2012
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5821 MAL, HF5821 MAL. Not available: TBS Barcelona: Reference Only (1).
Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore : Wiley, 2012.
Availability: Not available: TBS Barcelona: Checked out (1). TBS Barcelona: Reference Only (1).
Luxury essentials by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: University of Mainz. Center for Research on Luxury, 2015
Availability: Items available for loan: TBS Barcelona (2)Call number: HD9999 LAN, HD9999 LAN. Not available: TBS Barcelona: Reference Only (1).
Fashion brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 TUN.
How brands become icons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harvard Business School Press, 2004
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 HOL.
Internet marketing & e-commerce by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: South-Western Cengage Learning, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 HAN.
The cult of the luxury brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Nicholas Brealey Publishing, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 CHA.
Living it up by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Simon & Schuster, 2003
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 TWI.
Orderly fashion by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Princeton University Press, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9940.A2 ASP.
Managing fashion and luxury companies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Rizzoli Ertas, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 COR.
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