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Strátegie de fidélisation by Series: Références
Edition: 2ª ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Éditions d'Organisation, 2003
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.525 LEH.
De l'idée au produit by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Éditions d'Organisation, 2005
Availability: Items available for loan: TBS Barcelona (1)Call number: HD45 JAK.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, MA : Harvard Business School Press, 2005
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.153 KIM, HF5415.153 KIM.
La estrategia del océano azul : cómo crear en el mercado espacios no disputados en los que la competencia sea irrelevante / W. Chan Kim, Renée Mauborgne. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Barcelona : Edigrabel S.A., 2008
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.153 KIM.
Traçabilité by Series: L'usine nouvelle | Gestion industrielle
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Dunod, 2006
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.157 FAR.
Dirección de productos y marcas by Series: Economía y empresa ; 23
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: UOC, 2004
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 JIM.
La marca by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Pearson Education, 2002
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 DAV. Not available: TBS Barcelona: Reference Only (1).
The product manager's field guide by Series: Business/Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: McGraw-Hill, 2003
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.15 GOR.
Importer by
Edition: 3ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Eyrolles, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: K3943 NGU.
Control de aprovisionamiento de materias primas by Series: Hostelería y Turismo
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Síntesis, DL 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5437 CIV.
The handbook of European brand rights management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page, 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: KJC2769 JOL.
Retail marketing and branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 PER.
Creating powerful brands by
Edition: 4ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Routledge, 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 DEC.
Product strategy and management by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Prentice Hall, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.15 BAK.
Strategic brand management (2012, 2 ed.) by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Pearson Prentice Hall, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KEL.
Advertising and promotion by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 HAC.
e-Publicité by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Dunod, 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 DEC.
Ingredient branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Springer, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KOT.
The Globalization of Nothing 2 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pine Forge Press, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: JZ1318 RIT.
Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore : Wiley, 2012.
Availability: Not available: TBS Barcelona: Checked out (1). TBS Barcelona: Reference Only (1).
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