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Comportement du consommateur by
Edition: 6ª ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Pearson Education, 2005
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.33 SOL.
Marketing calculator by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2008
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 POW.
Le low cost by Series: Repères ; 571
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: La Découverte, 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5658.5 COM.
Consumer behavior by
Edition: 11th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Education, 2015
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.32 SCH, HF5415.32 SCH. Not available: TBS Barcelona: Reference Only (1).
Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia, PA : Kogan Page, 2014.
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.12615 GEO.
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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom ; with introduction by Morgan Spurlock. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Crown Business, 2011.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 LIN.
Big data, penser l'homme et le monde autrement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Le Passeur, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HD30.2 BAB.
Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Portfolio Penguin, 2014
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.153 EYA, HF5415.153 EYA.
Decoded by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2013
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 BAR.
Lists:
The big data-driven business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 GLA.
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: Hoboken, New Jersey : Wiley, [2017]
Other title:
  • Marketing four point zero
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 KOT.
The art of digital marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 DOD.
Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : St. Martin's Press, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 VAN. Not available: TBS Barcelona: Reference Only (1).
Personal branding for dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 CHR. Not available: TBS Barcelona: Reference Only (1).
Consumer behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford University Press, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.33 SZM.
Reengineering retail by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Figure 1 publishing, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5429 STE.
Buy.ology by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Random House Business Books, 2008
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.12615 LIN.
Contagious by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Simon & Schuster, 2013
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.153 BER.
Consumer neuroscience / Moran Cerf and Manuel Garcia-Garcia. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: Cambridge, MA : MIT Press, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 CON.
Lists:
Anatomy of a trend / Henrik Vejlgaard. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: [place of publication not identified] Confetti Publishing, 2008
Availability: Items available for loan: TBS Barcelona (1)Call number: HM621 VEJ.
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