Personal branding for dummies

Contributor(s):

Chritton, Susan [Author]

Material type: Text

TextLanguage: English Publication details: Wiley, 2014Description: 338 p. ; 23 cmISBN:

9781118915554

Subject(s):

Genre/Form:

Consumer behavior -- Textbooks

Online resources:

Click here to access online

Contents:

Why is personal branding important? Knowing your brand-- Communicating your brand with the world-- Controlling your brand ecosystem-- The part of tens.--

Summary: This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.

Holdings ( 2 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5415.1255 CHR (Browse shelf(Opens below))	Available	RESERVE		B04721
Book	TBS Barcelona Libre acceso	HF5415.1255 CHR (Browse shelf(Opens below))	Not for loan			B04720

Why is personal branding important? Knowing your brand-- Communicating your brand with the world-- Controlling your brand ecosystem-- The part of tens.--

This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.