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Social commerce by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Palgrave Macmillan, 2019
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 BOA.
The reign of the customer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Palgrave Macmillan, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.5 FOR.
Customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York ; London Routledge Taylor & Francis Group, 2019
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.5 BUT.
Digital transformation : build your organization's future / by Lindsay Herbert. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: London ; New York, NY : Bloomsbury Business, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HD30.2 HER.
The effortless experience : conquering the new battleground for customer loyalty / Matthew Dixon, Nick Toman, and Rick DeLisi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: New York, New York : Portfolio/Penguin, [2013]
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.5 DIX.
Mapping experiences : a complete guide to customer alignment through journeys, blueprints, and diagrams / Jim Kalbach. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: Beijing ; Boston : O'Reilly, [2021]
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.335 KAL.
Customer relationship management : concept, strategy, and tools / by V. Kumar, Werner Reinartz. by Series: Springer Texts in Business and Economics
Edition: 3rd ed. 2018.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2018
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5115.5 KUM.
Data storytelling in marketing : how to tell persuasive stories through data / Caroline Florence. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Kogan Page, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.125 FLO.
Fashion brand management : plan, scale and market a successful fashion business / Alison Lowe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Kogan Page, 2023
Availability: Not available: TBS Barcelona: Checked out (1).
The future of luxury customer experience : how to create high-value, personalized omnichannel experiences / Gabriella Lojacono. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Kogan Page, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.5 LOJ.
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