The future of luxury customer experience : how to create high-value, personalized omnichannel experiences / Gabriella Lojacono.

Contributor(s):

Lojacono, Gabriella [editor]

Material type: Text

TextLanguage: English Publication details: London ; New York, NY : Kogan Page, 2024.Description: xviii, 324 pages ; 24 cmISBN:

9781398615472

Subject(s):

LOC classification:

HF5415.5 .L65 2024

Summary: What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions that The Future of Luxury Customer Experience has been designed to answer, as it explores how luxury brands can best utilize new technologies to deliver experiences that surprise and delight customers in a truly omnichannel environment. Using case studies from world-leading luxury retailers such as Dior, Chanel and Ferrari, this book explains what makes a luxury customer experience different. Learn how luxury brands need to evolve in order to adapt to the changing landscape, using data and the latest technology to provide exceptional customer experiences whilst protecting their customer's privacy. Written by experts from the world-leading SDA Bocconi School of Management, this book provides a thorough understanding of how to create and deliver luxury customer experiences that will build long-lasting customer loyalty, as well as how these experiences can build and support brand awareness. Covering topics such as inclusivity and social responsibility, the use of AI and virtual experiences, as well as how set KPIs to evaluate success, this book provides practical advice on how to create a luxury customer experience that will deliver exceptional results.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HF5415.5 LOJ (Browse shelf(Opens below))	1	Available		B06001

What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions that The Future of Luxury Customer Experience has been designed to answer, as it explores how luxury brands can best utilize new technologies to deliver experiences that surprise and delight customers in a truly omnichannel environment. Using case studies from world-leading luxury retailers such as Dior, Chanel and Ferrari, this book explains what makes a luxury customer experience different. Learn how luxury brands need to evolve in order to adapt to the changing landscape, using data and the latest technology to provide exceptional customer experiences whilst protecting their customer's privacy. Written by experts from the world-leading SDA Bocconi School of Management, this book provides a thorough understanding of how to create and deliver luxury customer experiences that will build long-lasting customer loyalty, as well as how these experiences can build and support brand awareness. Covering topics such as inclusivity and social responsibility, the use of AI and virtual experiences, as well as how set KPIs to evaluate success, this book provides practical advice on how to create a luxury customer experience that will deliver exceptional results.