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Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Portfolio Penguin, 2014
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.153 EYA, HF5415.153 EYA.
Decoded by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2013
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 BAR.
Lists:
The big data-driven business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 GLA.
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: Hoboken, New Jersey : Wiley, [2017]
Other title:
  • Marketing four point zero
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 KOT.
The art of digital marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 DOD.
Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : St. Martin's Press, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 VAN. Not available: TBS Barcelona: Reference Only (1).
Personal branding for dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 CHR. Not available: TBS Barcelona: Reference Only (1).
Consumer behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford University Press, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.33 SZM.
Reengineering retail by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Figure 1 publishing, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5429 STE.
Buy.ology by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Random House Business Books, 2008
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.12615 LIN.
Contagious by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Simon & Schuster, 2013
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.153 BER.
Consumer neuroscience / Moran Cerf and Manuel Garcia-Garcia. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: Cambridge, MA : MIT Press, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 CON.
Lists:
Why we buy : the science of shopping / Paco Underhill. by
Edition: Updated and rev.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Simon & Schuster, 2009
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.2 UND.
Anatomy of a trend / Henrik Vejlgaard. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: [place of publication not identified] Confetti Publishing, 2008
Availability: Items available for loan: TBS Barcelona (1)Call number: HM621 VEJ.
Toulouse métropole des réussites by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Privat, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: TOU LEO.
Hispanic marketing : connecting with the new Latino consumer / Felipe Korzenny, Betty Ann Korzenny. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Routledge, 2012.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.33.U6 KOR.
Advertising concept and copy by
Edition: 3ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Norton, 2013
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 FEL.
Braininfluence by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.12615 DOO.
Lists:
Consumer behaviour by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Prentice Hall, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.33 SCH.
The choice factory : how 25 behavioural biases influence the products we decide to buy / Richard Shotton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hampshire, Great Britain : Harriman House Ltd, 2018
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.32 SHO, HF5415.32 SHO.
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