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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia ; New Delhi : Kogan Page, 2012
Online access:
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.1255 KAP, HF5415.1255 KAP. Not available: TBS Barcelona: Reference Only (1).
Luxury marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Springer, 2013
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 WIE.
Selling luxury by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2009
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 LEN.
Monetizing innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.153 RAM.
One perfect pitch by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: McGraw-Hill, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 PER.
Luxury selling by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Palgrave Macmillan, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 SRU.
More than a name : an introduction to branding / Melissa Davis ; with a theoretical commentary by Jonathan Baldwin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : New York, NY ; Bloomsbury Publishing Inc., 2005
Availability: Items available for loan: TBS Barcelona (1)Call number: HD69.B7 DAV.
Luxury fashion branding : trends, tactics, techniques / Uché Okonkwo ; with foreward by James Ogilvy. by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Hampshire ; New York, NY : Palgrave Macmillan, 2007
Availability: Not available: TBS Barcelona: Checked out (1). TBS Barcelona: Reference Only (1).
Luxury sales force management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Palgrave Macmillan, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 MER.
Creating and marketing new products and services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: CRC Press, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.153 GAR.
Kapferer on luxury by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: KoganPage, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 KAP.
Luxury fashion by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bloomsbury, 2013
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 COX.
Building a storybrand : clarify your message so customers will listen / Donald Miller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: [New York, NY] : HarperCollins Leadership, an imprint of HarperCollins, [2017].
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 MIL.
The cult of the luxury brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Nicholas Brealey Publishing, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 CHA.
Zero to one : notes on startups, or how to build the future / Peter Thiel with Blake Masters. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Virgin Books, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HD62.5 THI.
Trend Forecaster's Handbook / Martin Raymond. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Laurence King Publishing, 2010.
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 RAY.
Leveraging constraints for innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2018
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.153 GUR.
Road trip to innovation : how I came to understand future thinking / Delia Dumitrescu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hamburg, Germany : TrendONE, 2011.
Availability: Items available for loan: TBS Barcelona (1)Call number: HC79.T4 DUM.
The four steps to the epiphany by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: S. G. Blank, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: HB615 BLA.
Puig by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Assouline Publishing, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999.P3934 TOR.
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