Groundswell (2011)
Material type:
TextLanguage: English Publication details: Harvard Business School Press, 2011Description: xv + 332 p. ; 21 cmISBN: - 9781422161982
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | TBS Barcelona Libre acceso | HC79.I55 LIC (Browse shelf(Opens below)) | Available | B00600 | ||
| Book | TBS Barcelona Libre acceso | HC79.I55 LIC (Browse shelf(Opens below)) | Available | RESERVE | B00602 | |
| Book | TBS Barcelona Libre acceso | HC79.I55 LIC (Browse shelf(Opens below)) | Available | RESERVE | B00601 |
Browsing TBS Barcelona shelves, Shelving location: Libre acceso Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HC79.I55 LIC Groundswell (2008) | HC79.I55 LIC Groundswell (2008) | HC79.I55 LIC Groundswell (2011) | HC79.I55 LIC Groundswell (2011) | HC79.I55 LIC Groundswell (2011) | HC79.I55 SHU Web 2.0 | HC79.T4 SCH Shaping the fourth industrial revolution |
Understanding the groundswell Why the groundswell--and why now?-- Jujitsu and the technologies of the groundswell-- The social technographics profile-- Tapping the groundswell-- Strategies for tapping the groundswell-- Listening to the groundswell-- Talking with the groundswell-- Energizing the groundswell-- Helping the groundswell to support itself-- Embracing the groundswell-- The groundswell transforms-- How connecting with the groundswell transforms your company-- The groundswell inside your company-- The future of the groundswell.--
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
