Groundswell (2011)
Groundswell (2011)
- Harvard Business School Press, 2011
- xv + 332 p. ; 21 cm
winning in a world transformed by social technologies
Understanding the groundswell Why the groundswell--and why now?-- Jujitsu and the technologies of the groundswell-- The social technographics profile-- Tapping the groundswell-- Strategies for tapping the groundswell-- Listening to the groundswell-- Talking with the groundswell-- Energizing the groundswell-- Helping the groundswell to support itself-- Embracing the groundswell-- The groundswell transforms-- How connecting with the groundswell transforms your company-- The groundswell inside your company-- The future of the groundswell.--
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
9781422161982
HC ECONOMY HISTORY AND CONDITIONS
Online social networks--Economic aspects
Information society--Economic aspects
winning in a world transformed by social technologies
Understanding the groundswell Why the groundswell--and why now?-- Jujitsu and the technologies of the groundswell-- The social technographics profile-- Tapping the groundswell-- Strategies for tapping the groundswell-- Listening to the groundswell-- Talking with the groundswell-- Energizing the groundswell-- Helping the groundswell to support itself-- Embracing the groundswell-- The groundswell transforms-- How connecting with the groundswell transforms your company-- The groundswell inside your company-- The future of the groundswell.--
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
9781422161982
HC ECONOMY HISTORY AND CONDITIONS
Online social networks--Economic aspects
Information society--Economic aspects
