The new strategic brand management (2008)
Material type: TextLanguage: English Publication details: Kogan Page, 2008Edition: 4ª edDescription: xv + 560 p ; 25 cmISBN:- 9780749450854
Contents:
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Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Recommended bibliography book | TBS Barcelona Libre acceso | HF5415.1255 KAP (Browse shelf(Opens below)) | Available | B01980 |
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121.67 HOO Marketing strategy & competitive positioning | 121.89 WOO Marketing planning | 121.92 DUN IMC | 121.92 KAP The new strategic brand management (2008) | 121.92 KAP Les marques | 121.92 ROB Lovemarks | 122.53 CLA Dress me up! |
Incluye bibliografía e índice analítico.