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The new strategic brand management (2008)

The new strategic brand management (2008) - 4ª ed - Kogan Page, 2008 - xv + 560 p ; 25 cm

creating and sustaining brand equity long term

Incluye bibliografía e índice analítico.

ISBN: 9780749450854

Subjects--Uniform Titles:
Marketing--Advertising

Subjects--Topical Terms:
Marca
Estrategia
Marketing
Branding (Marketing)
Posicionamiento
Creación de valor
Publicidad
Distribuidor
Globalización
Reputación
Innovación
Imagen corporativa.

Subjects--Index Terms: Bibliography B3 FLM - Marketing Strategies & Tactics

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