The fashion entrepreneur : a definitive guide to building your brand / Keanan Duffty.

By:

Duffty, Keanan [author]

Material type: Text

TextLanguage: English Publication details: London : Laurence King Publishing, an imprint of Quercus Editions Ltd., 2024.Description: 192 pages : illustrations (chiefly color) ; 22 cm.ISBN:

9781529428667

Subject(s):

LOC classification:

HD9940.A2 D84 2024

Summary: This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HD9940.A2 DUF (Browse shelf(Opens below))	1	Available		B02958

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Previous	HD9940.A2 ASP Orderly fashion	HD9940.A2 CHO Luxury fashion retail management	HD9940.A2 DAL Luxury fashion marketing and branding : a strategic approach	HD9940.A2 DUF The fashion entrepreneur : a definitive guide to building your brand	HD9940.A2 LOW Fashion brand management : plan, scale and market a successful fashion business	HD9940.A2 OZU Harnessing omni-channel marketing strategies for fashion and luxury brands	HD9940.A2 OZU Digital marketing strategies for fashion and luxury brands	Next

Includes bibliographical references and index.

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.