Designing luxury brands : the art and science of creating game-changers / Diana Derval.

By:

Derval, Diana [author.]

Material type: Text

9783031540936
303154093X

Subject(s):

LOC classification:

HF5415.1255

Contents:

Aquí tienes el texto sin los números y separado por guiones largos: — Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading — Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration — Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury — Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion — Creating Game-Changers, Sustainable Luxury, and Beauty OCD — Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors — Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success — Creating a Unique Style, Affordable Luxury, and the Magnetic Sense — Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements — Reaching Luxury Shoppers, Travel Retail, and the Sense of Time — Building Iconic Luxury Brands, GenAI, and the Gift of Foresight — Finding the Right Influencers, KOLs, and the Sense of Smell.

Summary: This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers' preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HF5415.1255 DER (Browse shelf(Opens below))	1	Available		b02941

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Previous								Next
Previous	HF5415.1255 CAL Putting stories to work : mastering business storytelling	HF5415.1255 CAL Putting stories to work : mastering business storytelling	HF5415.1255 CHA The new emerging market multinationals :four strategies for disrupting markets and building brands	HF5415.1255 DER Designing luxury brands : the art and science of creating game-changers	HF5415.1255 DIN Nation branding : concepts, issues, practice	HF5415.1255 FOG Storytelling : branding in practice	HF5415.1255 HES Branding and product design : an integrated perspective	Next

Includes bibliographical references and index.

Aquí tienes el texto sin los números y separado por guiones largos:

—

Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading

—

Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration

—

Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury

—

Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion

—

Creating Game-Changers, Sustainable Luxury, and Beauty OCD

—

Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors

—

Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success

—

Creating a Unique Style, Affordable Luxury, and the Magnetic Sense

—

Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements

—

Reaching Luxury Shoppers, Travel Retail, and the Sense of Time

—

Building Iconic Luxury Brands, GenAI, and the Gift of Foresight

—

Finding the Right Influencers, KOLs, and the Sense of Smell.

This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers' preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Online resource; title from PDF title page (SpringerLink, viewed July 2, 2024).

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