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Pentacom (2005)
Material type:
TextLanguage: French Publication details: Pearson Education, 2005Description: xxxvi + 728 p. ; 24 cmISBN: - 9782744071201
- HF COMMERCE
- Comunicación
- Medios de comunicación
- Plan Publicidad
- Marketing
- Comunicación interna
- externa
- Base datos
- Relación con el cliente
- TIC
- Venta
- Promoción
- Esponsorización
- Mecenazgo
- Relaciones públicas
- Marca
- Diseño gráfico
- masiva
- Distribuidor
- Industrial marketing -- Management -- Case studies
- internacional
- Bibliography MSc - Marketing Management: Account-Based Marketing
- Bibliography MSc - Fashion & Luxury Marketing Management
- Bibliography MSc - Marketing Management: Retail & Consumer Goods
Contents:
Incluye índice de materias y de marcas y al fin de cada capítulo un resumen, casos de estudio.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Recommended bibliography book
|
TBS Barcelona | HF5821 MAL (Browse shelf(Opens below)) | Not for loan | B03004 | |
|
Recommended bibliography book
|
TBS Barcelona | HF5821 MAL (Browse shelf(Opens below)) | Available | B03005 | |
|
Recommended bibliography book
|
TBS Barcelona | HF5821 MAL (Browse shelf(Opens below)) | Available | B03006 |
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| HF5416.5 NAG The strategy and tactics of pricing | HF5821 MAL Pentacom (2005) | HF5821 MAL Pentacom (2005) | HF5821 MAL Pentacom (2005) | HF5821 MAL Pentacom (2012) | HF5821 MAL Pentacom (2012) | HF5821 MAL Pentacom (2012) |
Incluye índice de materias y de marcas y al fin de cada capítulo un resumen, casos de estudio.
