The copy book : how some of the best advertising writers in the world write their advertising / edited by Designers and Art Directors Association of the United Kingdom.

Contributor(s):

British Design & Art Direction (Association) [editor]

Material type: Text

TextLanguage: English Series: Publication details: Cologne : Taschen, 2018.Edition: Third edition.Description: 537 pages : illustrations (some color) ; 21 cm.ISBN:

9783836568524

Subject(s):

LOC classification:

HF5825 .C593 2018

Summary: In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HF5825 DAD (Browse shelf(Opens below))	1	Available		B05386

Browsing TBS Barcelona shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF5823 LAN Advertising by design : generating and designing creative ideas across media	HF5823 MIL Creative advertising concept and copy : a practical, multidisciplinary approach	HF5823 MOR Advertising & IMC : principles & practice	HF5825 DAD The copy book : how some of the best advertising writers in the world write their advertising	HF5826.5 MCS Digital advertising	HF5829 DAY Advertising : information or manipulation?	HF6146.I58 EAG Social marketing	Next

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.