Logo modernism / Jens Müller, Julius Wiedemann (ed.) ; essay by R. Roger Remington ; English translation: Isabel Varea Riley ; German translation: Ursula Wulfekamp ; French translation: Wolf Fruhtrunk.
Material type: TextLanguage: English, French, German Publisher: Köln : Taschen, [2015]Copyright date: ©2015Description: 432 pages : illustrations (some color) ; 38 cmISBN:- 9783836545303
- NC1002.L63 M655 2015
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | TBS Barcelona | SOON AVAILABLE NC1002.L63 MUL (Browse shelf(Opens below)) | 1 | Available |
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SOON AVAILABLE The fifth discipline : the art and practice of the learning organization / | SOON AVAILABLE Business dynamics : systems thinking and modeling for a complex world / | SOON AVAILABLE HD9999.L852 Developing successful global strategies for marketing luxury brands | SOON AVAILABLE NC1002.L63 MUL Logo modernism | T14.5 MAE Las leyes de la simplicidad | T14.5 WEB Estar en todas partes | T173.8 DOD The management of technological innovation |
Includes bibliographical references (pages 427-429) and index.
Logo / Jens Müller -- Viva modernism! / R. Roger Remington -- Geometric : Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle -- Effect : Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black -- Typographic : A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words -- Profiles : Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Śliwka ; Anton Stankowski.
Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.
This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.
Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.
Text in English, French, and German.