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Consumer behaviour / Wayne D Hoyer, [and four others].
Material type:
TextLanguage: English Analytics: Show analyticsPublication details: Victoria, Australia : Cengage Learning Australia, 2021.Edition: Second Asia-Pacific edition.Description: xxi, 446 pages : illustrations (color) ; 28 cm.ISBN: - 9780170439978
- HF5415.32 .H69 2021
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | TBS Barcelona Libre acceso | HF5415.32 HOY (Browse shelf(Opens below)) | 1 | Available | B02671 |
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| HF5415.2 BEN Marketing metrics : the manager's guide to measuring marketing performance | HF5415.2 GOR The managers guide to distribution channels | HF5415.2 SIL The essentials of marketing research | HF5415.32 HOY Consumer behaviour | HF5415.32 HUA Consumer psychology : theories & applications | HF5415.32 LIN Brandwashed : tricks companies use to manipulate our minds and persuade us to buy | HF5415.32 TWI Living it up |
Includes bibliographical references and index.
