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Consumer behaviour

Hoyer, Wayne D.

Consumer behaviour / Wayne D Hoyer, [and four others]. - Second Asia-Pacific edition. - Victoria, Australia : Cengage Learning Australia, 2021. - xxi, 446 pages : illustrations (color) ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780170439978

Subjects--Topical Terms:
Consumer behavior
Consumer behavior

Index Terms--Genre/Form:
Consumer behavior -- Textbooks

LC Class. No.: HF5415.32 / .H69 2021

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