Does your brand care? : building a better world with the CARE principles / Isabel Verstraete.

By:

Verstraete, Isabel [author]

Material type: Text

TextLanguage: English Publication details: Leuven ; Amsterdam : Lannoo Campus, 2021.Description: 152 pages : illustrations (color) ; 24 cm.ISBN:

9789401475037

Subject(s):

LOC classification:

HD60 .V48 2021

Contents:

1. Why I developed the C A R E Principles : a personal note — 2. The ‘next normal’ : tooling up for constant change — 3. Why brands should start showing they care today - if they want to thrive tomorrow — 4. The C A R E Principles : how collaboration, agility, reliability and empath can make your brand future-proof — 5. Why collaboration is key — 6. Why agility matters — 7. Why reliability is crucial — 8. Why empathy works — 9. Embracing the new kids on the block : Generations Z and Alpha — 10. The C A R E SCAN : How much does your company C A R E?

Summary: We live in turbulent times. In the future companies will have to take responsibility and try to provide a solution to social problems. The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare for the increasingly demanding customer. This book inspires with numerous cases from all sectors, all over the world. From start-ups to multinationals. It shows that everyone, including companies, can show what they really care about.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HD60 VER (Browse shelf(Opens below))	1	Available		B02756

Browsing TBS Barcelona shelves, Shelving location: Libre acceso Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HD60 SCH Business and the sustainable development goals : measuring and managing corporate impacts	HD60 SCH Business and the sustainable development goals : measuring and managing corporate impacts	HD60 SCH Business and the sustainable development goals : measuring and managing corporate impacts	HD60 VER Does your brand care? : building a better world with the CARE principles	HD62.4 CAV International business	HD62.4 CAV International business	HD62.4 CAV International business	Next

We live in turbulent times. In the future companies will have to take responsibility and try to provide a solution to social problems. The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare for the increasingly demanding customer. This book inspires with numerous cases from all sectors, all over the world. From start-ups to multinationals. It shows that everyone, including companies, can show what they really care about.