Foundations of marketing / William Pride, O.C. Ferrell.

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Boston, MA : Cengage Learning, 2017.Edition: 7th ed.Description: xxvi, 470, G10, I22 pages : illustrations ; 28 cm.ISBN:

9781305405769

Subject(s):

Marketing

LOC classification:

HF5415 .P6584

Contents:

Part 1: Strategic Marketing and Its Environment -- Part 2: Marketing Research and Target Markets -- Part 3: Customer Behavior and E-Marketing -- Part 4: Product and Price Decisions -- Part 5: Distribution Decisions -- Part 6: Promotion Decisions.

Summary: Discover the essentials in today's marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that's popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7th ed. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5415 PRI (Browse shelf(Opens below))	1	Available		B02664

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Previous								Next
Previous	HF5383 GUE Les outils des RH : les savoir-faire essentiels en GRH	HF5415 BRE Teaching marketing	HF5415 HUL Sensory marketing : an introduction	HF5415 PRI Foundations of marketing	HF5415 PRI Foundations of marketing	HF5415.123 CLO Integrated advertising, promotion, and marketing communications	HF5415.123 MAS Innovation in branding and advertising communication	Next

Includes bibliographical references and index.

Discover the essentials in today's marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that's popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7th ed. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.