Foundations of marketing
Foundations of marketing
/ William Pride, O.C. Ferrell.
- 7th ed.
- Boston, MA : Cengage Learning, 2017.
- xxvi, 470, G10, I22 pages : illustrations ; 28 cm.
Includes bibliographical references and index.
Part 1: Strategic Marketing and Its Environment -- Part 2: Marketing Research and Target Markets -- Part 3: Customer Behavior and E-Marketing -- Part 4: Product and Price Decisions -- Part 5: Distribution Decisions -- Part 6: Promotion Decisions.
Discover the essentials in today's marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that's popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7th ed. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.
9781305405769
Marketing
HF5415 / .P6584
Includes bibliographical references and index.
Part 1: Strategic Marketing and Its Environment -- Part 2: Marketing Research and Target Markets -- Part 3: Customer Behavior and E-Marketing -- Part 4: Product and Price Decisions -- Part 5: Distribution Decisions -- Part 6: Promotion Decisions.
Discover the essentials in today's marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that's popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7th ed. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.
9781305405769
Marketing
HF5415 / .P6584
