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The end of marketing : humanizing your brand in the age of social media / Carlos Gil.

By: Material type: TextTextLanguage: English Publisher: London ; New York, NY : Kogan Page, 2022Edition: Second edition.Description: ix, 276 pages : illustrations ; 22 cmISBN:
  • 9781398601345
  • 9781398601369
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .G465 2022
Other classification:
  • BUS043000 | BUS043040
Contents:
Machine generated contents note: Chapter - 00: Foreword; Chapter - 01: Marketing is dead; Chapter - 02: Stranded in a digital ocean; Chapter - 03: How to be savage AF - Like Randy; Chapter - 04: Don't be mad at Facebook; you just suck at marketing; Chapter - 05: Swipe right: sales & marketing is no different than finding your match on Tinder; Chapter - 06: Growth hacking your way to greatness; Chapter - 07: Marketing lessons from social media giants DJ Khaled and Kim Kardashian; Chapter - 08: Transforming your advocates into the faces of your brand; Chapter - 09: Judgement Day: the battle of AI versus humans; Chapter - 10: The power of personality and persuasion; Chapter - 11: Bringing it all together; Chapter - 12: 2030: the new frontier; Chapter - 13: Managing through crisis;.
Summary: "In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But, in a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients and losing business? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human.The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold; they want to be engaged"-- Provided by publisher.Summary: "In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But, in a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients and losing business? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human.The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold; they want to be engaged"-- Provided by publisher.

Includes bibliographical references and index.

Machine generated contents note: Chapter - 00: Foreword; Chapter - 01: Marketing is dead; Chapter - 02: Stranded in a digital ocean; Chapter - 03: How to be savage AF - Like Randy; Chapter - 04: Don't be mad at Facebook; you just suck at marketing; Chapter - 05: Swipe right: sales & marketing is no different than finding your match on Tinder; Chapter - 06: Growth hacking your way to greatness; Chapter - 07: Marketing lessons from social media giants DJ Khaled and Kim Kardashian; Chapter - 08: Transforming your advocates into the faces of your brand; Chapter - 09: Judgement Day: the battle of AI versus humans; Chapter - 10: The power of personality and persuasion; Chapter - 11: Bringing it all together; Chapter - 12: 2030: the new frontier; Chapter - 13: Managing through crisis;.

"In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But, in a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients and losing business? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human.The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold; they want to be engaged"-- Provided by publisher.

"In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But, in a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients and losing business? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human.The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold; they want to be engaged"-- Provided by publisher.

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