Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris.

By:

Ambrose, Gavin

Contributor(s):

Harris, Paul, 1971-

Material type: Text

TextLanguage: English Series: Required reading range. Course reader.Publication details: Lausanne, Switzerland : AVA Academia ; La Vergne, Tenn. : Distributed in the USA & Canada by Ingram Publisher Services, c2011.Description: 207 p. : ill. (some col.) ; 30 cm.ISBN:

9782940411412 (pbk.)
2940411417 (pbk.)

Subject(s):

DDC classification:

658.8/27 22

LOC classification:

TS195.4 .A43 2011-
HF5415.1255 .A39 2011-

Summary: While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona	HF5415.1255 AMB (Browse shelf(Opens below))	Available		B02315

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Previous	HF5415.125 MES Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS	HF5415.1255 AAK Construir marcas poderosas	HF5415.1255 AIR Identity designed : the process	HF5415.1255 AMB Packaging the brand : the relationship between packaging design and brand identity	HF5415.1255 BEV Brand management : co-creating meaningful brands	HF5415.1255 BEV Brand management : co-creating meaningful brands	HF5415.1255 BEV Brand management : co-creating meaningful brands	Next

Includes bibliographical references (p. 206) and index.

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

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