Packaging the brand : the relationship between packaging design and brand identity
Ambrose, Gavin.
Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris. - Lausanne, Switzerland : La Vergne, Tenn. : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2011. - 207 p. : ill. (some col.) ; 30 cm. - Required reading range. Course reader. . - Required reading range. Course reader. .
Includes bibliographical references (p. 206) and index.
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
9782940411412 (pbk.) 2940411417 (pbk.)
Packaging--Design.
Branding (Marketing)
Graphic design (Typography)
Trademarks--Design.
TS195.4 / .A43 2011- HF5415.1255 / .A39 2011-
658.8/27
Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris. - Lausanne, Switzerland : La Vergne, Tenn. : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2011. - 207 p. : ill. (some col.) ; 30 cm. - Required reading range. Course reader. . - Required reading range. Course reader. .
Includes bibliographical references (p. 206) and index.
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
9782940411412 (pbk.) 2940411417 (pbk.)
Packaging--Design.
Branding (Marketing)
Graphic design (Typography)
Trademarks--Design.
TS195.4 / .A43 2011- HF5415.1255 / .A39 2011-
658.8/27
