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Cases in strategic marketing
Material type:
TextLanguage: English Publication details: Pearson Prentice Hall, 1989Description: xxi + 728 p. ; 24 cmISBN: - 9780131191082
Contents:
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| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | TBS Barcelona Libre acceso | HF5415.135 SWA (Browse shelf(Opens below)) | Available | B04728 |
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| HF5415.13 TRO La estrategia según Trout | HF5415.13 WOO Marketing planning | HF5415.135 CRA Strategic marketing | HF5415.135 SWA Cases in strategic marketing | HF5415.15 BUS The practitioner's guide to product management | HF5415.15 BUS The practitioner's guide to product management | HF5415.15 GOR The product manager's field guide |
Incluye resúmenes breves de todos los 42 casos.
