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Cases in strategic marketing

Cases in strategic marketing - Pearson Prentice Hall, 1989 - xxi + 728 p. ; 24 cm

Incluye resúmenes breves de todos los 42 casos.

ISBN: 9780131191082

Subjects--Uniform Titles:
HF COMMERCE

Subjects--Topical Terms:
Marketing
Estrategia
Casos de estudio.

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