Ethics and manipulation in advertising : answering a flawed indictment / Michael J. Phillips.

By:

Phillips, Michael J [author]

Material type: Text

TextLanguage: English Publication details: Westport, CT : Quorum, 1997.Description: x, 207 p. 24 cm.ISBN:

9781567200638

Subject(s):

Genre/Form:

Consumer behavior -- Textbooks

LOC classification:

HF5822 .P49 1997

Summary: For more than 50 years the critics of advertising have argued that advertising is bad because it manipulates, and that it must be reined in by political controls. Not so, argues Michael Phillips. If advertising really were as successful in manipulating consumers as its critics claim, it almost certainly would be unethical and probably should be controlled but it's not that effective. A growing body of empirical evidence now affirms that the enemies of advertising vastly overrate its power. Thus, the ethical case against manipulative advertising collapses, and with it goes much if not all of a statist political agenda that in Phillips's opinion is the real inspiration for the indictment. A closely reasoned, highly informative, provocative search for an understanding of advertising's efficacy and its morality, intended for professionals, academics, and informed readers alike.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona Libre acceso	HF5822 PHI (Browse shelf(Opens below))	Available		B03900

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Previous	HF5686.F46 PAT Research methods for accounting and finance : a guide to writing your dissertation	HF5686.F46 PAT Research methods for accounting and finance : a guide to writing your dissertation	HF5822 PAC The hidden persuaders	HF5822 PHI Ethics and manipulation in advertising : answering a flawed indictment	HF5823 BEL Advertising and promotion : an integrated marketing communications perspective	HF5823 LAN Advertising by design : generating and designing creative ideas across media	HF6178 DRU Disruption	Next

Includes bibliographical references (p. [197]-203) and index.

For more than 50 years the critics of advertising have argued that advertising is bad because it manipulates, and that it must be reined in by political controls. Not so, argues Michael Phillips. If advertising really were as successful in manipulating consumers as its critics claim, it almost certainly would be unethical and probably should be controlled but it's not that effective. A growing body of empirical evidence now affirms that the enemies of advertising vastly overrate its power. Thus, the ethical case against manipulative advertising collapses, and with it goes much if not all of a statist political agenda that in Phillips's opinion is the real inspiration for the indictment. A closely reasoned, highly informative, provocative search for an understanding of advertising's efficacy and its morality, intended for professionals, academics, and informed readers alike.