Congruency, Expectations and Consumer Behavior in Digital Environments

Contributor(s):

Nimmermann, Frederic [Autor]

Material type: Text

TextLanguage: English Publication details: Springer Gabler, 2020Description: xiv, 213 p. 21 cm.ISBN:

9783658284206

Subject(s):

Genre/Form:

Consumer behavior -- Textbooks

Contents:

Includes bibliographical references. TOC:-- Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments-- Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants-- More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments-- Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success--

Summary: A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers' attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5415.32 NIM (Browse shelf(Opens below))	Available		B03670

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Previous	HF5415.32 BOA Social commerce	HF5415.32 DER The right sensory mix	HF5415.32 JAN Activa el boca-oreja	HF5415.32 NIM Congruency, Expectations and Consumer Behavior in Digital Environments	HF5415.32 PAN Living brands	HF5415.32 POY The handbook of mobile market research	HF5415.32 RAC Haptic Sensation and Consumer Behaviour	Next

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers' attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study.