Luxury world

Contributor(s):

Tungate, Mark [Author]

Material type: Text

TextLanguage: English Publication details: Kogan Page, 2009ISBN:

9780749460921

Subject(s):

Summary: Mark Tungate is the author of the bestselling Fashion Brands, as well as Adland - A Global History of Advertising, Branded Male, and Media Monoliths. His latest book is Luxury World - The Past, Present and Future of Luxury Brands. ; ; Tungate is a journalist specializing in branding and communication. Based in Paris, he has a weekly column in the French media magazine Strategies, and writes regularly about advertising, style and popular culture for the trends intelligence service WGSN. His work has appeared in The Times, The Independent and The Telegraph newspapers. He is also the co-author of The Epica Book, an annual review of the best European advertising. ; ; In addition, Mark teaches courses about branding and advertising at Parsons Paris School of Design. He has addressed conferences around the world and has been on the juries of several advertising competitions.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HD9999.L852 TUN (Browse shelf(Opens below))	Available		B01512

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Previous	HD9999.L852 BLO Crafting luxury : craftsmanship, manufacture, technology and the retail environment	HD9999.L852 MOR Research handbook on luxury branding	HD9999.L852 TAP The Evolution of Luxury	HD9999.L852 TUN Luxury world	HD9999 LEN Selling luxury	HD9999.M782 MOA Modern monopolies	HD9999 MCN Luxury	Next

Mark Tungate is the author of the bestselling Fashion Brands, as well as Adland - A Global History of Advertising, Branded Male, and Media Monoliths. His latest book is Luxury World - The Past, Present and Future of Luxury Brands. ; ; Tungate is a journalist specializing in branding and communication. Based in Paris, he has a weekly column in the French media magazine Strategies, and writes regularly about advertising, style and popular culture for the trends intelligence service WGSN. His work has appeared in The Times, The Independent and The Telegraph newspapers. He is also the co-author of The Epica Book, an annual review of the best European advertising. ; ; In addition, Mark teaches courses about branding and advertising at Parsons Paris School of Design. He has addressed conferences around the world and has been on the juries of several advertising competitions.