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Influencer

Contributor(s): Material type: TextTextLanguage: English Publication details: Citadel Press, Kensington Publishing Corp., 2018Description: xiv, 256 pages ; 21 cmISBN:
  • 9780806538853
Subject(s):
Contents:
Building your community. The feed: How do you find your voice and create great content? ; The audience: How do you get people to follow you? Packaging your brand. The edge: How do you stand out from the crowd? ; The press: How do you get sites and brands to notice you? --Monetizing your influence. The money: How do you determine and negotiate your worth? ; The contract: How do you decipher all this legalese? ; The agent: How do you know when you're ready and where do you find one?-- Planning your future. The goal: How do you prepare for what's next?--
Summary: Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5415.1265 HEN (Browse shelf(Opens below)) Available B04052
Browsing TBS Barcelona shelves, Shelving location: Libre acceso Close shelf browser (Hides shelf browser)
HF5415.1265 GRA Zero to 100,000 HF5415.1265 HAL Inbound marketing get found using Google, social media, and blogs HF5415.1265 HAN Digital marketing HF5415.1265 HEN Influencer HF5415.1265 KEL Social media HF5415.1265 KEL How to measure social media HF5415.1265 LEV Ask

Building your community. The feed: How do you find your voice and create great content? ; The audience: How do you get people to follow you? Packaging your brand. The edge: How do you stand out from the crowd? ; The press: How do you get sites and brands to notice you? --Monetizing your influence. The money: How do you determine and negotiate your worth? ; The contract: How do you decipher all this legalese? ; The agent: How do you know when you're ready and where do you find one?-- Planning your future. The goal: How do you prepare for what's next?--

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going.

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