Luxury, lies, and marketing : shattering the illusions of the luxury brand / by Marie-Claude Sicard

By:

Sicard, Marie-Claude

Material type: Text

TextLanguage: English Publication details: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.Description: xxiii, 190 pages : 23 cm.ISBN:

9781137264688

Subject(s):

Contents:

Translation of the author's Luxe, mensonges & marketing. Includes bibliographical references (pages 182-187) and index.

Summary: Uncovers the truth about luxury brand marketing and shows that, like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing, the author provides frameworks to help companies with their own branding strategy.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HD9999 SIC (Browse shelf(Opens below))	Available		B01506

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Previous	HD9999 MOS Digital channels and social media management in luxury markets	HD9999.P3932 HOR Understanding the marketing exceptionality of prestige perfumes	HD9999.P3934 TOR Puig	HD9999 SIC Luxury, lies, and marketing : shattering the illusions of the luxury brand	HD9999 SIL Trading up	HD9999 SOM The road to luxury	HD9999 SOM The road to luxury	Next

Translation of the author's Luxe, mensonges & marketing.
Includes bibliographical references (pages 182-187) and index.

Uncovers the truth about luxury brand marketing and shows that, like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing, the author provides frameworks to help companies with their own branding strategy.