Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

By:

Lovelock, Christopher

Contributor(s):

Wirtz, Jochen [author]

Material type: Text

TextLanguage: English Publication details: Harlow, England : Pearson Higher Education, 2011.Edition: Seventh edition ; Global editionDescription: 648 pages : illustrations (color) ; 28 cm.ISBN:

9780273756064
9780136118749

Subject(s):

LOC classification:

HF5415.13 .L5883

Online resources:

eBook Link (7th Edition)

Contents:

Understanding service products, consumers, and markets -- applying the 4 Ps of marketing to services -- managing the customer interface -- implementing profitable service strategies -- cases -- index.

Courses that have reserved this title:

B2 Services Marketing | MSc Marketing Management: Account-Based Marketing | MSc Marketing Management: Retail & Consumer Goods

Summary: This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HF5415.122 LOV (Browse shelf(Opens below))	Checked out	12/12/2024	B00041
Recommended bibliography book	TBS Barcelona	HF5415.122 LOV (Browse shelf(Opens below))	Available		B00079
Recommended bibliography book	TBS Barcelona	HF5415.122 LOV (Browse shelf(Opens below))	Available		B00067
Recommended bibliography book	TBS Barcelona	HF5415.122 LOV (Browse shelf(Opens below))	Available		B00058
Recommended bibliography book	TBS Barcelona	HF5415.122 LOV (Browse shelf(Opens below))	Checked out	09/12/2024	B00081
Recommended bibliography book	TBS Barcelona	HF5415.122 LOV (Browse shelf(Opens below))	Available		B03815
Recommended bibliography book	TBS Barcelona	HF5415.122 LOV (Browse shelf(Opens below))	Available		B00059

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Includes bibliographical references and indexes.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

The fundamentals of services marketing presented in a strategic marketing framework.

Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

B2 Services Marketing | MSc Marketing Management: Account-Based Marketing | MSc Marketing Management: Retail & Consumer Goods

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