The longer long tail : how endless choice is creating unlimited demand
Anderson, Chris 1961-
The longer long tail : how endless choice is creating unlimited demand / Chris Anderson - London : Random House Business, 2009. - xii, 267 pages: illustrations, tables, graphs (black and white) ; 20 cm.
Includes bibliographical references and index.
The long tail ― The rise and fall of the hit ― A short history of the long tail ― The three forces of the long tail ― The new producers ― The new markets ― The new tastemakers ― Long tail economics ― The short head ― The paradise of choice ― Niche culture ― The infinite screen ― Beyond entertainment ― Long tail rules ― The long tail of marketing ― Coda : tomorrow's tail ― Epilogue.
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
9781847940360
Marketing --Technological innovations
Electronic commerce
Market segmentation
Bibliography B3 DM - Digital Marketing Framework & Overviews
HF5415.127 / .A54 2009
The longer long tail : how endless choice is creating unlimited demand / Chris Anderson - London : Random House Business, 2009. - xii, 267 pages: illustrations, tables, graphs (black and white) ; 20 cm.
Includes bibliographical references and index.
The long tail ― The rise and fall of the hit ― A short history of the long tail ― The three forces of the long tail ― The new producers ― The new markets ― The new tastemakers ― Long tail economics ― The short head ― The paradise of choice ― Niche culture ― The infinite screen ― Beyond entertainment ― Long tail rules ― The long tail of marketing ― Coda : tomorrow's tail ― Epilogue.
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
9781847940360
Marketing --Technological innovations
Electronic commerce
Market segmentation
Bibliography B3 DM - Digital Marketing Framework & Overviews
HF5415.127 / .A54 2009
