Industrial networks
Material type: TextLanguage: English Publication details: Routledge, 2016Description: xiv + 265 p. ; 21 cmISBN:- 9781138642959
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Recommended bibliography book | TBS Barcelona | HF5415.1263 AXE (Browse shelf(Opens below)) | Available | B00177 |
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HF5415.12615 GEO Neuromarketing in action : how to talk and sell to the brain | HF5415.12615 REN Neuromarketing : understanding the "buy button" in your customer's brain | HF5415.12615 ZUR Neuromarketing | HF5415.1263 AXE Industrial networks | HF5415.1263 FOR Understanding business marketing and purchasing | HF5415.1263 MAL Marketing business to business (2001, 2 ed.) | HF5415.1263 MAL Marketing business to business (2009, 4 ed.) |
First published in 1992, this volume brings together contemporary studies and reviews the research which established the study of networks as an area in its own right. By looking at the foundations of industrial networks and analysing network methodology and modelling, this book offers an integrated and coherent approach to the whole area. Covering small group analysis, network change processes and implications for business strategy, and presenting new ways to exploit inter-organisational relationships in the face of change, it tackles key issues with important implications for the future. This book will be of interest to students of economics and business.