Industrial networks
Industrial networks
- Routledge, 2016
- xiv + 265 p. ; 21 cm
a new view of reality
First published in 1992, this volume brings together contemporary studies and reviews the research which established the study of networks as an area in its own right. By looking at the foundations of industrial networks and analysing network methodology and modelling, this book offers an integrated and coherent approach to the whole area. Covering small group analysis, network change processes and implications for business strategy, and presenting new ways to exploit inter-organisational relationships in the face of change, it tackles key issues with important implications for the future. This book will be of interest to students of economics and business.
9781138642959
HF COMMERCE
Industrial marketing
Industrial procurement
Interorganizational relations
System analysis
Bibliography MSc - Marketing Management: Account-Based Marketing
a new view of reality
First published in 1992, this volume brings together contemporary studies and reviews the research which established the study of networks as an area in its own right. By looking at the foundations of industrial networks and analysing network methodology and modelling, this book offers an integrated and coherent approach to the whole area. Covering small group analysis, network change processes and implications for business strategy, and presenting new ways to exploit inter-organisational relationships in the face of change, it tackles key issues with important implications for the future. This book will be of interest to students of economics and business.
9781138642959
HF COMMERCE
Industrial marketing
Industrial procurement
Interorganizational relations
System analysis
Bibliography MSc - Marketing Management: Account-Based Marketing
