Anatomy of a trend / Henrik Vejlgaard.

By:

Vejlgaard, Henrik [author]

Material type: Text

TextLanguage: English Publication details: [place of publication not identified] Confetti Publishing, 2008.Description: 249 pages : illustrations, charts (black and white) ; 23 cm.ISBN:

9781939235046

Subject(s):

Consumer behavior

Genre/Form:

Consumer behavior -- Textbooks

LOC classification:

HM621 .V45 2008

Contents:

Introduction : from intuition to knowledge -- ch. 1. An unsolved mystery : investigating the trend process -- ch. 2. The cast of characters : trend creators and trendsetters -- ch. 3. What's the motive? : psychology at work -- ch. 4. The setting : where worldwide trends begin -- ch. 5. The plot thickens : dissecting real-life trends -- ch. 6. Toward the climax : identifying the final clues -- ch. 7. Anticlimax : ups and downs for businesses -- Epilogue : a continuing story : the future of trends.

Courses that have reserved this title:

B3ASP FLM: Fashion Overview

Summary: How did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer companies have prevented huge losses in the 90s? All by understanding the inner workings of trends. Anatomy of a Trend draws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, global trend expert Henrik Vejlgaard reveals the essential clues for capitalizing on every stage of the trend process.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	TBS Barcelona	Core Textbooks	HM621 VEJ (Browse shelf(Opens below))	Available		B01746

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How did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer companies have prevented huge losses in the 90s? All by understanding the inner workings of trends. Anatomy of a Trend draws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, global trend expert Henrik Vejlgaard reveals the essential clues for capitalizing on every stage of the trend process.

B3ASP FLM: Fashion Overview