Amazon cover image
Image from Amazon.com

The go-to expert

Contributor(s): Material type: TextTextLanguage: English Publication details: Pearson Education, 2014Description: xvii + 273 p. ; 23cmISBN:
  • 9781292014913
Subject(s): Online resources:
Contents:
Part 1: Determining what your thing is Chapter 1: Why do you want to become the Go-To-Expert?-- Chapter 2: What is going to be your thing?-- Part 2: Packaging your brand-- Chapter 3: How to make your services irresistible to clients-- Chapter 4: How to craft the right impression-- Chapter 5: How to use your content to reinforce your expertise-- Part 3: How to build your visibility and profile to generate high-quality, warm leads-- Chapter 6: Networking your way to success-- Chapter 7: Publishing your way to success-- Chapter 8: Speaking your way to success-- Chapter 9: Using PR to open doors-- Chapter 10: Successful seminar selling-- Part 4: Turning leads into clients-- Chapter 11: Managing your sales pipeline-- Chapter 12: Honing your selling skills-- Part 5: The business of your brand-- Chapter 13: Curing the growing pains-- Chapter 14: How to build your team-- Chapter 15: How to keep your knowledge fresh-- Chapter 16: Building your plan and making it happen-- Index--
Summary: he Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry. ; ; Discover: ; ; Simple steps to build your profile ; How to market and sell yourself with ease and confidence ; Techniques to make your clients come to you
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HD69.C6 TOW (Browse shelf(Opens below)) Available B01339

Part 1: Determining what your thing is Chapter 1: Why do you want to become the Go-To-Expert?-- Chapter 2: What is going to be your thing?-- Part 2: Packaging your brand-- Chapter 3: How to make your services irresistible to clients-- Chapter 4: How to craft the right impression-- Chapter 5: How to use your content to reinforce your expertise-- Part 3: How to build your visibility and profile to generate high-quality, warm leads-- Chapter 6: Networking your way to success-- Chapter 7: Publishing your way to success-- Chapter 8: Speaking your way to success-- Chapter 9: Using PR to open doors-- Chapter 10: Successful seminar selling-- Part 4: Turning leads into clients-- Chapter 11: Managing your sales pipeline-- Chapter 12: Honing your selling skills-- Part 5: The business of your brand-- Chapter 13: Curing the growing pains-- Chapter 14: How to build your team-- Chapter 15: How to keep your knowledge fresh-- Chapter 16: Building your plan and making it happen-- Index--

he Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry. ; ; Discover: ; ; Simple steps to build your profile ; How to market and sell yourself with ease and confidence ; Techniques to make your clients come to you

Powered by Koha