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Marketing research in action
Material type:
TextLanguage: English Publication details: Thomson, 2004Description: 260 p. ; 25 cmISBN: - 9781861529381
Contents:
Apéndices: Media search, B2B market, Using/Researching the Internet, Kids research. Incluye también glosario, índice analítico y casos prácticos para cada capítulo.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | TBS Barcelona Libre acceso | HF5415.2 ROE (Browse shelf(Opens below)) | Available | B04620 |
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| HF5415.2 MAL Études marketing avec SPSS | HF5415.2 MEN Sales forecasting management | HF5415.2 MOO Market Research | HF5415.2 ROE Marketing research in action | HF5415.2 SHA Marketing research | HF5415.2 UND Why we buy : the science of shopping | HF5415.2 VER Techniques d'études de marché |
Apéndices: Media search, B2B market, Using/Researching the Internet, Kids research. Incluye también glosario, índice analítico y casos prácticos para cada capítulo.
