SEO for Growth : the ultimate guide for marketers, web designers and entrepreneurs / John Jantsch and Phil Singleton ; foreword by Brian Clark

By:

Jantsch, John [author]

Contributor(s):

Singleton, Phil [author]

Material type: Text

TextLanguage: English Publication details: [Kansas City, MO] : Duct Tape Publishing, [2016].Description: xvi, 221 pages : illustrations (black and white) ; 23 cm.ISBN:

9780692769447

Subject(s):

LOC classification:

HF5415.1265

Contents:

1. Defining SEO growth — 2. The search engine economy — 3. The Google algorithm today — 4. The inbound marketing super-weapon — 5. Why 99% of new websites fail — 6. The strategic advantage — 7. It all starts with keywords — 8. Building stronger website SEO — 9. Link building today — 10. Managing reputation and reviews — 11. Social media SEO integration — 12. SEO awareness and updating — 13. Adwords and paying-per-click — 14. Google analytics and search console 165 — 15. Feeding your optimized website — 16. In-house SEO vs. SEO professionals.

Summary: Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HF5415.1265 JAN (Browse shelf(Opens below))	Available		B01796

Includes bibliographical references (pages 209-218).

Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet.

SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years.

To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly?

Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results.
Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings.

No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.