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What customers crave

Contributor(s): Material type: TextTextLanguage: English Publication details: American Management Association (AMACOM), 2017Description: ix, 257 pages: illustrations ; 24 cmISBN:
  • 9780814437810
Subject(s): Online resources: Summary: The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? ; What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. ; Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally). ; When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona HF5415.33 WEB (Browse shelf(Opens below)) Available B03917

The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? ; What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. ; Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally). ; When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends.

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