Luxury
Material type: TextLanguage: English Publication details: Oxford University Press, 2016Description: xv + 351 p. ; 24 cmISBN:- 9780199663248
Item type | Current library | Call number | Status | Date due | Barcode |
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Book | TBS Barcelona Libre acceso | HD9999 MCN (Browse shelf(Opens below)) | Available | B01468 |
Browsing TBS Barcelona shelves, Shelving location: Libre acceso Close shelf browser (Hides shelf browser)
HD9999.L852 TUN Luxury world | HD9999 LEN Selling luxury | HD9999.M782 MOA Modern monopolies | HD9999 MCN Luxury | HD9999 MER Luxury sales force management | HD9999 MOS Digital channels and social media management in luxury markets | HD9999.P3932 HOR Understanding the marketing exceptionality of prestige perfumes |
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We live in a world obsessed with luxury. Long-distance airlines compete to offer first-class sleeping experiences and hotels recommend exclusive suites where you are never disturbed. Luxury is a rapidly changing global industry that makes the headlines daily in our newspapers and on the internet. More than ever, luxury is a pervasive presence in the cultural and economic life of the West - and increasingly too in the emerging super-economies of Asia and Latin America. ; ; Yet luxury is hardly a new phenomenon. Today's obsession with luxury brands and services is just one of the many manifestations that luxury has assumed. In the middle ages and the Renaissance, for example, luxury was linked to notions of magnificence and courtly splendor. In the eighteenth century luxury was at the center of philosophical debates over its role in shaping people's desires and oiling the wheels of commerce. And it continues to morph today, with the growth of the global super-rich and increasing wealth polarization. ; ; From palaces to penthouses, from couture fashion to lavish jewellery, from handbags to red wine, from fast cars to easy money, Peter McNeil and Giorgio Riello present the first ever global history of luxury, from the Romans to the twenty-first century: a sparkling and ever-changing story of extravagance, excess, novelty, and indulgence.