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International business

Contributor(s): Material type: TextTextLanguage: English Analytics: Show analyticsPublication details: Pearson Education, 2017Edition: 4ª edDescription: xxxv, 2-670 pages : color illustrations, color maps ; 29 cmISBN:
  • 9781292152837
Subject(s):
Contents:
Foundation concepts Introduction : What is international business?-- Globalization of markets and the internationalization of the firm-- Organizational participants that make international business happen-- Theories of international trade and investment-- The environment of international business-- The cultural environment of international business-- Political and legal systems in national environments-- Government intervention in international business-- Regional economic integration-- Understanding emerging markets-- The international monetary and financial environment-- Strategy and opportunity assessment for the international environment-- Global strategy and organization-- Global market opportunity assessment-- Entering and operating in international markets-- Exporting and countertrade-- Foreign direct investment and collaborative ventures-- Licensing, franchising, and other contractual strategies-- Global sourcing-- Functional area excellence-- Marketing in the global firm-- Human resource management in the global firm-- Financial management and accounting in the global firm.--
Courses that have reserved this title:
  • S2 B2 PBT P1 International Business
Holdings
Item type Current library Call number Status Notes Date due Barcode
Book TBS Barcelona Libre acceso HD62.4 CAV (Browse shelf(Opens below)) Not for loan RESERVE B01263
Book TBS Barcelona Libre acceso HD62.4 CAV (Browse shelf(Opens below)) Available RESERVE B01262
Book TBS Barcelona Libre acceso HD62.4 CAV (Browse shelf(Opens below)) Available B01264

Foundation concepts Introduction : What is international business?-- Globalization of markets and the internationalization of the firm-- Organizational participants that make international business happen-- Theories of international trade and investment-- The environment of international business-- The cultural environment of international business-- Political and legal systems in national environments-- Government intervention in international business-- Regional economic integration-- Understanding emerging markets-- The international monetary and financial environment-- Strategy and opportunity assessment for the international environment-- Global strategy and organization-- Global market opportunity assessment-- Entering and operating in international markets-- Exporting and countertrade-- Foreign direct investment and collaborative ventures-- Licensing, franchising, and other contractual strategies-- Global sourcing-- Functional area excellence-- Marketing in the global firm-- Human resource management in the global firm-- Financial management and accounting in the global firm.--

S2 B2 PBT P1 International Business

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