International business
International business
- 4ª ed
- Pearson Education, 2017
- xxxv, 2-670 pages : color illustrations, color maps ; 29 cm
the new realities
Foundation concepts Introduction : What is international business?-- Globalization of markets and the internationalization of the firm-- Organizational participants that make international business happen-- Theories of international trade and investment-- The environment of international business-- The cultural environment of international business-- Political and legal systems in national environments-- Government intervention in international business-- Regional economic integration-- Understanding emerging markets-- The international monetary and financial environment-- Strategy and opportunity assessment for the international environment-- Global strategy and organization-- Global market opportunity assessment-- Entering and operating in international markets-- Exporting and countertrade-- Foreign direct investment and collaborative ventures-- Licensing, franchising, and other contractual strategies-- Global sourcing-- Functional area excellence-- Marketing in the global firm-- Human resource management in the global firm-- Financial management and accounting in the global firm.--
9781292152837
HD INDUSTRIES. LAND USE. LABOR
International business enterprises--Management
the new realities
Foundation concepts Introduction : What is international business?-- Globalization of markets and the internationalization of the firm-- Organizational participants that make international business happen-- Theories of international trade and investment-- The environment of international business-- The cultural environment of international business-- Political and legal systems in national environments-- Government intervention in international business-- Regional economic integration-- Understanding emerging markets-- The international monetary and financial environment-- Strategy and opportunity assessment for the international environment-- Global strategy and organization-- Global market opportunity assessment-- Entering and operating in international markets-- Exporting and countertrade-- Foreign direct investment and collaborative ventures-- Licensing, franchising, and other contractual strategies-- Global sourcing-- Functional area excellence-- Marketing in the global firm-- Human resource management in the global firm-- Financial management and accounting in the global firm.--
9781292152837
HD INDUSTRIES. LAND USE. LABOR
International business enterprises--Management
