Business to business marketing

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Material type: Text

TextLanguage: English Publication details: Palgrave Macmillan, 2003Description: xviii + 469 p. ; 25 cmISBN:

9780333921951

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Summary: This volume offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HF5415.1263 MIC (Browse shelf(Opens below))	Available		B03896

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This volume offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings.