Business to business marketing
Business to business marketing
- Palgrave Macmillan, 2003
- xviii + 469 p. ; 25 cm
strategies and implementation
This volume offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings.
9780333921951
HF COMMERCE
Industrial marketing
Industrial marketing--Management
Marketing--Planning
Bibliography MSc - Marketing Management: Account-Based Marketing
strategies and implementation
This volume offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings.
9780333921951
HF COMMERCE
Industrial marketing
Industrial marketing--Management
Marketing--Planning
Bibliography MSc - Marketing Management: Account-Based Marketing
