The art of social media

Contributor(s):

Material type: Text

TextLanguage: English Series: BusinessPublication details: Penguin, 2014Description: XII + 196 p. ; 20 cmISBN:

9780241199473

Subject(s):

Online resources:

Click here to access online

Contents:

Includes index. TOC:-- 1 How to Optimize Your Profile-- 2 How to Feed the Content Monster-- 3 How to Perfect Your Posts-- 4 How to Respond to Comments-- 5 How to Integrate Social Media and Blogging-- 6 How to Get More Followers-- 7 How to Socialize Events-- 8 How to Run Google+ Hangouts on Air-- 9 How to Rock a Twitter Chat-- 10 How to Avoid Looking Clueless-- 11 How to Optimize for Individual Platforms-- 12 How to Put Everything Together--

Summary: By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. ; But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.

Holdings ( 2 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HF5415.1265 KAW (Browse shelf(Opens below))	Available			B03912
Recommended bibliography book	TBS Barcelona	HF5415.1265 KAW (Browse shelf(Opens below))	Not for loan	RESERVE		B03913

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Previous	121.47 DAH Social media marketing	121.47 DEG The best web marketing checklist, period!	121.47 GRA De 0 a 100.000	121.47 KAW The art of social media	121.47 PUL Content Inc.	121.47 TUT Social media marketing	121.52 KRA Fonction: chef de produit marketing	Next

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. ; But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.